Media kit — partner with Corinna

Reach women 50+ who are ready to start something new.

Corinna Sander is the honest, encouraging voice behind Sander Side Hustles — a YouTube channel, website, and weekly newsletter helping women over 50 (and anyone starting fresh) build extra income without hype or tech overwhelm.

2026Brand launched — fresh, fast-moving, and growing
WeeklyNew videos, articles & the Saturday Hustle newsletter
3 channelsYouTube, corinnasander.com & email list
On requestCurrent audience & performance stats, updated monthly

We're a young, transparent brand — we'll always share real, current numbers rather than inflated claims. Ask for the latest snapshot.

The audience

A warm, trusting community that acts on recommendations

Our content speaks to women 45–65+ in the U.S. — retirees, empty nesters, career changers, and caregivers looking for flexible income on their own terms. They're new to online business, wary of hype, and deeply loyal to voices that respect their time and intelligence.

Because every recommendation is tested and plainly explained, this audience clicks, signs up, and buys with confidence — especially tools that are simple, affordable, and genuinely useful.

They're most interested in

  • Beginner-friendly software & AI tools (free trials welcome)
  • Reselling & e-commerce platforms and supplies
  • Courses, templates & planning tools
  • Finance, budgeting & savings products
  • Home office, craft & small-business gear
Content pillars

What we cover, week in and week out

Flipping & Reselling

Thrift flips, online marketplaces, sourcing and pricing for beginners.

Services & Local Gigs

People-first neighborhood businesses with low startup costs.

Content & YouTube

Starting a channel or blog later in life — and why it works.

Simple AI Tools

Plain-English walkthroughs of tools that save time and money.

Passive & Affiliate Income

Digital products and honest recommendation-based income.

Smart Money

Budgeting and stretching what you earn — made human.

Ways to work together

Partnership options

Every collaboration includes clear disclosure and my honest opinion — that's non-negotiable, and it's why the audience trusts what we share.

Dedicated video review

A full YouTube video putting your product to the test in a real side-hustle workflow, with honest pros and cons.

Video integration

A natural 60–90 second feature inside a relevant video, with your link in the description and pinned comment.

Blog review or tutorial

An evergreen, search-friendly article on corinnasander.com showing exactly how your product fits a beginner's toolkit.

Newsletter feature

A warm mention in the Saturday Hustle — one idea, one tool, straight to an engaged inbox audience.

Affiliate partnership

Long-term promotion across video, blog, and email through your affiliate or partner program.

Something custom

Have an idea that doesn't fit a box? Bundles, series sponsorships, and launches — let's talk.

Why partner with us

What you can count on

An underserved niche

Women 50+ control enormous spending power, yet almost no side-hustle creator speaks directly to them. We do — in their language.

Trust-first content

Only products we've actually used. Clear FTC disclosure on every promotion. No hype, ever — which means recommendations convert.

Evergreen everything

Tutorials and reviews built to keep working for months — on YouTube search, Google, and our growing email list.

Let's talk

Ready to reach the next-chapter audience?

Tell me about your product and goals, and I'll reply with current audience stats, ideas that fit, and straightforward pricing.

[email protected]
I personally read and answer every partnership email, usually within two business days.